商务英语商业计划书范文1
商业计划书英文
Your business plan is very often the first impression potential investors get about your venture. But even if you have a great product, team, and customers, it could also be the last impression the investor gets if you make any of these avoidable mistakes.
INVESTORS see thousands of business plans each year, even in this down market. Apart from a referral from a trusted source, the business plan is the only basis they have for deciding whether or not to invite an entrepreneur to their offices for an initial meeting.
With so many opportunities, most investors simply focus on finding reasons to say no. They reason that entrepreneurs who know what they are doing will not make fundamental mistakes. Every mistake counts against you.
This article shows you how to avoid the most common errors found in business plans.
Content Mistakes
Failing to relate to a true pain
Pain comes in many flavors: my computer network keeps crashing; my accounts receivable cycle is too long; existing treatments for a medical condition are ineffective; my tax returns are too hard to prepare. Businesses and consumers pay good money to make pain go away.
You are in business to get paid for making pain go away.
Pain, in this setting, is synonymous with market opportunity. The greater the pain, the more widespread the pain, and the better your product is at alleviating the pain, the greater your market potential.
A well written business plan places the solution firmly in the context of the problem being solved.
Value inflation
Phrases like “unparalleled in the industry;” “unique and limited opportunity;” or “superb returns with limited capital investment” - taken from actual documents - are nothing but assertions and hype.
Investors will judge these factors for themselves. Lay out the facts - the problem, your solution, the market size, how you will sell it, and how you will stay ahead of competitors - and lay off the hype.
Trying to be all things to all people
Many early-stage companies believe that more is better. They explain how their product can be applied to multiple, very different markets, or they devise a complex suite of products to bring to a market.
Most investors prefer to see a more focused strategy, especially for very early stage companies: a single, superior product that solves a troublesome problem in a single, large market that will be sold through a single, proven distribution strategy.
That is not to say that additional products, applications, markets, and distribution channels should be discarded - instead, they should be used to enrich and support the highly focused core strategy.
You need to hold the story together with a strong, compelling core thread. Identify that, and let the rest be supporting characters.
No go-to-market strategy
Business plans that fail to explain the sales, marketing, and distribution strategy are doomed.
The key questions that must be answered are: who will buy it, why, and most importantly, how will you get it to them?
You must explain how you have already generated customer interest, obtained pre-orders, or better yet, made actual sales - and describe how you will leverage this experience through a cost-effective go-to-market strategy.
“We have no competition”
No matter what you may think, you have competitors. Maybe not a direct competitor - in the sense of a company offering an identical solution - but at least a substitute. Fingers are a substitute for a spoon. First class mail is a substitute for e-mail. A coronary bypass is a substitute for an angioplasty.
Competitors, simply stated, consist of everybody pursuing the same customer dollars.
To say that you have no competition is one of the fastest ways you can get your plan tossed - investors will conclude that you do not have a full understanding of your market.
The “Competition” section of your business plan is your opportunity to showcase your relative strengths against direct competitors, indirect competitors, and substitutes.
Besides, having competitors is a good thing. It shows investors that a real market exists.
Too long
Investors are very busy, and do not have the time to read long business plans. They also favor entrepreneurs who demonstrate the ability to convey the most important elements of a complex idea with an economy of words.
An ideal executive summary is no more than 1-3 pages. An ideal business plan is 20-30 pages (and most investors prefer the lower end of this range).
Remember, the primary purpose of a fund-raising business plan is to motivate the investor to pick up the phone and invite you to an in-person meeting. It is not intended to describe every last detail.
Document the details elsewhere: in your operating plan, R&D plan, marketing plan, white papers, etc.
Too technical
Business plans - especially those authored by people with scientific backgrounds - are often packed with too many technical details and scientific jargon.
Initially, investors are interested in your technology only in terms of how it:
solves a really big problem that people will pay for;
is significantly better than competing solutions;
can be protected through patents or other means; and
can be implemented on a reason-able budget.
All of these questions can be answered without a highly technical discussion of how your product works. The details will be reviewed by experts during the due diligence process.
Keep the business plan simple. Document the technical details in separate white papers.
No risk analysis
Investors are in the business of balancing risks versus rewards. Some of the first things they want to know are what are the risks inherent in your business, and what has been done to mitigate these risks.
The key risks of entrepreneurial ventures include:
Market risks: Will people actually buy what you have to sell? Will you need to create a major change in consumer behavior?
Technology risks: Can you actually deliver what you say you can? On budget and on time?
Operational risks: What can go wrong in the day-to-day operations of the company? What can go wrong with manufacturing and customer support?
Management risks: Can you attract and retain the right team? Can your team actually pull this off? Are you prepared to step aside and let somebody else take over if necessary?
Legal risks: Is your intellectual property truly protected? Are you infringing on another company's patents? If your solution does not work, can you limit your liability?
This is, of course, just a partial list of risks.
Even though you may feel that the risks are negligible, potential investors will feel otherwise unless you demonstrate that you have given a lot of thought to what can go wrong and have taken prudent steps to mitigate these risks.
Poorly organized
Your idea should flow in a nice, organized fashion. Each section should build logically on the previous section, without requiring the reader to know something that is presented later in the plan.
Although there is no single “correct” business plan structure, one successful structure is as follows:
Executive Summary: This is a brief, 1 to 3 page summary of everything that follows in the plan. It should be a stand-alone document, as many readers will make their initial decision based on the executive summary alone. This should usually be written last; otherwise, you have nothing to summarize!
Background: If you are in a highly specialized field, you should provide some background in layman terms since most investors will not have advanced degrees in your field.
Market Opportunity: Describe how businesses and consumers are suffering, and how much they are willing to pay for a solution.
Products or Services: Describe what you do, and how your solution fits into the market opportunity.
Market Traction: Describe how you have succeeded in attracting customers, marketing and distribution partnerships, and other alliances that demonstrate that experts in your market are betting on your solution.
Competitive Analysis: Identify your direct and indirect competitors, and describe how your solution is better.
Distribution and Marketing Strategy: Describe how you will go to market, how you will price your products, etc.
Risk Analysis: Identify major sources of risks, and describe how you are mitigating them.
Milestones: Showcase a strong past track record, and describe key checkpoints for the future.
Company and Management: Provide the basic facts about your company - where and when you incorporated, where you are located, and brief biographies of your core team.
Financials: Provide summaries of your P&L and cash flows, and the assumptions used to come up with these. Also describe your funding needs, how you will use the proceeds, and possible exit strategies for investors.
As stated earlier, there is no “right” structure - you will need to experiment to find the one that best suits your business.
Your business plan is very often the first impression potential investors get about your venture. But even if you have a great product, team, and customers, it could also be the last impression the investor gets if you make any of these avoidable mistakes.
Financial Model Mistakes
Forgetting Cash
Revenues are not cash. Gross margins are not cash. Profits are not cash. Only cash is cash.
For example, suppose you sell something this month for $100, and it cost you $60 to make it. But you have to pay your suppliers within 30 days, while the buyer probably won't pay you for at least 60 days.
In this case, your revenue for the month was $100, your profit for the month was $40, and your cash flow for the month was zero. Your cash flow for the transaction will be negative $60 next month when you pay your suppliers.
Although this example may seem trivial, very slight changes in the timing difference between cash receipt and disbursement - just a couple of weeks - can bankrupt your business.
When you build your financial model, make sure that your assumptions are realistic so that you raise sufficient capital.
Lack of Detail
Your financials should be constructed from the bottom-up, and then validated from the top-down.
A bottom-up model starts with details such as when you expect to make certain sales, or when you expect to hire specific employees.
Top-down validation means that you examine your overall market potential and compare that to the bottom-up revenue projections.
Round numbers - like one million in R&D expenses in Year 2, and two million in Year 3 - are a sure sign that you do not have a bottom-up model.
Unrealistic financials
Only a very small handfull of companies achieve $100 million or more in sales only five years after founding.
Projecting much more than that will not be credible, and will get your business plan canned faster than almost anything else.
On the other hand, a business with only $25 million in revenues after five years will be too small to interest serious investors.
Financial forecasts are a litmus test of your understanding of how venture capitalists think.
If you have a realistic basis for projecting $50-100 million in Year 5, you are probably a good candidate for venture financing. Otherwise, you should probably look elsewhere.
Insufficient financial projections
Basic financial projections consist of three fundamental elements: Income Statements, Balance Sheets, and Cash Flow Statements. All of these must conform to Generally Accepted Accounting Principles, or GAAP.
Investors generally expect to see five years of projections. Of course, nobody can see five years into the future. Investors primarily want to see the thought process you employ to create long-term projections.
A good financial model will also include sensitivity analyses, showing how your projected results will change if your assumptions turn out to be incorrect. This allows both you and the investor to identify the assumptions that can have a material effect on your future performance, so that you can focus your energies on validating those assumptions.
They should also include benchmark comparisons to other companies in your industry - things like revenues per employee, gross margin per employee, gross margin as a percentage of revenues, and various expense ratios (general and administrative, sales and marketing, research and development, and operations as a percentage of total operating expenses).
Conservative assumptions
Nobody ever believes that assumptions are conservative, even if they truly are.
Develop realistic assumptions that you can support, refrain from using the words “conservative” or “aggressive” in your plan, and leave it at that.
Offering a valuation
Many business plans err by stating that their company is worth a certain amount. How do you know? The value of a company is determined by the market - by what others are willing to pay - and unless you are in the business of buying, selling, or investing in companies, you probably don't have an acute sense of what the market will bear.
If you name a price, one of two things can happen: (a) your price is too high, and investors will toss your plan; or (b) your price is too low, and investors will take advantage of you. Both are bad.
The purpose of the business plan is to tell your story in the most compelling manner possible so that investors will want to go to the next step. You can always negotiate the price later.
Stylistic Mistakes
Poor spelling and grammar
If you make silly mistakes in your business plan, what does that say about how you run your business?
Use your spelling and grammar checkers, get other people to edit the plan, do whatever it takes to purge embarrassing errors.
Too repetitive
All too often, a plan covers the same points over and over. A well-written plan should cover key points only twice: once, briefly, in the executive summary, and again, in greater detail, in the body of the plan.
Appearance matters
At any point in time, an investor has dozens if not hundreds of plans waiting to be read. Get to the top of the pile by making sure that the cover is attractive, the binding is professional, the pages are well laid out, and the fonts are large enough to be easily read.
On the other hand, don't go too far - you don't want to give the impression that you are all style and no substance.
Execution Mistakes
Waiting until too late
The capital formation process takes a long time. In general, count on 6 months to a year from the time you start writing the plan until the time the money is in the bank.
Don't put it off. Your management team should be prepared to invest about 500 hours into the plan. If you are too busy building your product, company, or customers (which is arguably a better use of your time), consider outsourcing the development of the business plan.
Failing to seek outside review
Make sure that you have at least a few people review your plan before you send it out - preferably people who understand your market, sales and distribution strategies, the VC market, etc.
Your plan may look perfect to you and your team, but that's probably because you've been staring at it for months.
Good, objective reviews from outsiders with a fresh perspective can save you from myopia.
Overtweaking
You could spend countless hours tweaking your plan in the pursuit of perfection.
A lot of this time would be better spent working on your product, company, and customers.
At some point, you need to pull the trigger and get the plan out in front of a few investors.
If the reaction is positive, and they want to move forward, great.
If the reaction is negative (assuming that the investor was a good fit to begin with), then you may have been heading down the wrong path. Get feedback from a couple of investors, and if a general consensus emerges, go back and refine your plan.
Conclusion
It's a tough investment climate, but good ideas backed by good teams and good business plans are still getting funded.
Give yourself the best possible chance by avoiding these simple mistakes.
商务英语商业计划书范文2
In applying for a student visa and in the process, often will be asked to write a study plan ( study plan ),
many foreign friends often not clear study plan and personal statement ( personal statement ) difference and style of writing, the author has long been engaged in student writing, due to the combination of their own experience, introduce the learning program the writing of the book.
Generally the study plan can be submitted to fall into two categories, both to the embassy for visa, or apply for admission to the school is by the.
To apply for school programs from the essence and the personal statement is the same type of instruments, about the school application category learning plan can refer to a personal statement of the article, this article mainly introduces the submission of the embassy visa with a study plan.
Europe and the United States, especially immigrants from countries, such as Australia, New Zealand, Canada and other countries for international student visa time are often asked to provide learning plan, learning through plan to convince the visa officer to know your background,
choose to study professional motivational conditions, select the country for foreign students, and a clear future study schedule, occupation purpose and reason, audits of your other materials to decide whether to send you the visa studying abroad, so learning plan is a key document.
In general, the learning plan needs to include the following contents:
1si-mp-le descriptions of their learning experience, professional background and working experience;
2 descriptions of their further study motives and why to choose the country, the University and the professional;
3 detailed study schedule;
4 introduction of foreign funds required and sources;
5for future occupation goal elaboration, returned to reason.
Study plan on the style and structure of the article and the personal statement is very different, do not need too much personal and emotional description, but should be clear and si-mp-le structure, tight logic,
the facts clearly related arguments were strong, credible, returning reason to be very full, and absolutely not and the applicant's other material contradiction.
On the study plan in document writing, can and other sites to get help.
As a result of the embassy staff every day to deal with a large number of documents, so learning plan must not write too long, generally should not exceed 800 words,
and a preferably only one paragraph, paragraph before adding titles, such as My Choice of University of Toronto in Canada, My career objective, in order to the embassy staff to you a content of the central idea of stick out a mile.
Your pa-pe-r should be very legible, cannot let the embassy staff from your text“ mining” you“ potential” content.
Study plan is the emphasis of future occupation plan and returned to reason, through this part of the embassy to tell you to go to the country after the students, are able to your occupation development good help, and there is a credible argument for returned.
Although the requirement study plan country often is a country of immigrants, but as a result of your visa application for study, so the study plan must eliminate any of your immigration tendency.
Reasons for returning to be with your personal background and family circumstances give a reasonable explanation, has many years of experience as a businemanager to obtain New Zealand master's of BusineAdministration program admission,
then clarifies his occupation goal is to return to China to become a Multi-National Corporation of high level managers, and he in China for many years of accumulated customer resources and social ring is a very valuable asset, this is very tough and reasonable a reason.
Of particular note is, study plan concerning the reasons for returning to the place of facts, not arbitrarily invent, at work, in this pa-pe-r the authors encountered by customers due to。
英文商业计划书范【2】
In applying for a student visa and in the process, often will be asked to write a study plan ( study plan ), many foreign friends often not clear study plan and personal statement ( personal statement ) difference and style of writing,
the author has long been engaged in student writing, due to the combination of their own experience, introduce the learning program the writing of the book.
Generally the study plan can be submitted to fall into two categories, both to the embassy for visa, or apply for admission to the school is by the.
To apply for school programs from the essence and the personal statement is the same type of instruments, about the school application category learning plan can refer to a personal statement of the article, this article mainly introduces the submission of the embassy visa with a study plan.
Europe and the United States, especially immigrants from countries, such as Australia, New Zealand,
Canada and other countries for international student visa time are often asked to provide learning plan, learning through plan to convince the visa officer to know your background, choose to study professional motivational conditions,
select the country for foreign students, and a clear future study schedule, occupation purpose and reason, audits of your other materials to decide whether to send you the visa studying abroad, so learning plan is a key document.
In general, the learning plan needs to include the following contents:
1si-mp-le descriptions of their learning experience, professional background and working experience;
2 descriptions of their further study motives and why to choose the country, the University and the professional;
3 detailed study schedule;
4 introduction of foreign funds required and sources;
5for future occupation goal elaboration, returned to reason.
Study plan on the style and structure of the article and the personal statement is very different,
do not need too much personal and emotional description, but should be clear and si-mp-le structure, tight logic, the facts clearly related arguments were strong, credible, returning reason to be very full, and absolutely not and the applicant's other material contradiction.
On the study plan in document writing, can and other sites to get help.
As a result of the embassy staff every day to deal with a large number of documents, so learning plan must not write too long, generally should not exceed 800 words,
and a preferably only one paragraph, paragraph before adding titles, such as My Choice of University of Toronto in Canada, My career objective, in order to the embassy staff to you a content of the central idea of stick out a mile.
Your pa-pe-r should be very legible, cannot let the embassy staff from your text“ mining” you“ potential” content.
Study plan is the emphasis of future occupation plan and returned to reason, through this part of the embassy to tell you to go to the country after the students, are able to your occupation development good help, and there is a credible argument for returned.
Although the requirement study plan country often is a country of immigrants, but as a result of your visa application for study, so the study plan must eliminate any of your immigration tendency.
Reasons for returning to be with your personal background and family circumstances give a reasonable explanation,
has many years of experience as a businemanager to obtain New Zealand master's of BusineAdministration program admission,
then clarifies his occupation goal is to return to China to become a Multi-National Corporation of high level managers, and he in China for many years of accumulated customer resources and social ring is a very valuable asset, this is very tough and reasonable a reason.
商务英语商业计划书范文3
一、技术风险
二、市场风险
三、管理风险
四、财务风险
篇一:商业计划书
商业计划书
联系人:
公司名称:酱菜果果有限责任公司 公司地址:南昌市双港东大街169号
商业计划书
? 计划有限责任公司和公司项目的运作情况，阐述产品市场及竞争、风险等未来发展前景和融资要求的书面材料。
? 其所涉及的内容和资料只限于已签署投资意向的投资者使用。收到本计划书后，收件人应即刻确认，并遵守以下的规定:1)若收件人不希望涉足本计划书所述项目，请按上述地址尽快将本计划书完整退回;2)在没有取得[公司或项目名]的书面同意前，收件人不得将本计划书全部和/或部分地予以复制、传递给他人、影印、泄露或散布给他人;3)应该象对待贵公司的机密资料一样的态度对待本计划书所
提供的所有机密资料。本商业计划书不可用作销售报价使用，也不可用作购买时的报价使用。
一、企业摘要
1、企业理念和企业特征
商业计划书包括企业筹资、融资、企业战略规划与执行等一切经营活动的蓝图与指南，也是企业的行动纲领和执行方案，其目的在于为投资者提供一份创业的项目介绍，向他们展现创业的潜力和价值，并说服他们对项目进行投资。
商业计划书要素
商业计划书的价值在于对决策的影响，就这点来说，商业计划书的价值是无法衡量的。
记得在美国读书的时候，在讲到商业计划书的时候，教授问大家：“商业计划书有多大的价值?”我回答说：“几千美元到上万美元。”教授摇摇头说：“不对，差远了。商业计划书的价值在于对决策的影响，就这点来说，商业计划书的价值是无法衡量的。”
他举例说明了商业计划书是如何影响决策的。如果一个企业在决策之前不做一个非常周密的计划，那样的决策是缺乏根据的。我在之后的商业计划书咨询和写作中才深深的感到了商业计划书在帮助决策上的重大作用。
商业计划书是为了展望商业前景，整合资源，集中精力，修补问题，寻找机会而对企业未来的展望。可惜，现在人们只认为商业计划书是用来申请风险基金。其实商业计划是为了预测企业的成长率并做好未来的行动规划。
商业计划书评判标准
1.成功的商业计划书应有好的启动计划。计划是否简单，很容易明白和操作。
2.计划是否具体及适度的，计划是否包括特定的日期及特定的人负责特定的项目以及预算。
3.计划应是客观的，销售预估，费用预算，是否客观及准确。
4.计划是否完整，是否包括全部的要素，前后关系的连接是否流畅。
一、项目背景
20世纪即将过去，21世纪即将到来。
经验告诉我们，任何新的技术和事物不可能超越历史和脱离现实而取得发展。
原因何在?关键在于对客观经济规律特别是价值规律在现实经济活动中的作用分析不够、认识不足、运用不力、缺乏有效的手段，没有找到正确的切入点和牵引点。
网络拍卖品种也早已突破了传统拍卖概念，几乎涵盖了所有商品种类。
国外评论家是这样说的：“想一下你以前购买的一切物品，其中有多少是通过讨价还价买到的?将来，你对自己想买的几乎所有物品都可以讨价还价。
网络将使几乎所有物品的实时拍卖成为可能。”
拍卖是商业运作的一种特殊形式，它与常规商业形式的最大区别在于：它把商品的定价权由卖方手中交到了买方手中，从而极大地调动了买方的购物积极性。
网络拍卖形式与传统的拍卖形式相比，最大优势在于它打破了空间与时间的限制，使拍卖市场乃至整个拍卖行业得到了无限的扩展，产生了质的变化和飞跃。
网络拍卖要求所有的参与者具有较高的商业信用等级，从而能够通过生动活泼的交易过程，潜移默化地培育和提高参与者的社会道德和商业信誉水准。
二、指导思想
努力建设和完善以高新科技为基础的、适合中国国情并具有中国特色的电子商务体系及其应用平台。
积极推动和发展国际间的经济、科技、文化交流，创建以信息高速公路为依托的跨国零售通道及与之配套的快速反应机制，以满足国内外消费者日益增长的需求。
充分运用和发挥客观规律特别是价值规律的杠杆作用，以生动新颖、丰富多彩且简单易行的形式，汇集和调动购、产、销至金融、储运、邮政等各方面的'积极性，以达到沟通求、内需、市场增温的目的。
有效拉动和催化信息产业与国民经济其他行业乃至上层建筑的相互渗透和融合，加速信息产业化和产业信息化进程，以期互相促进、共同繁荣。?
三、项目概况：
3.国内域名：
4.国际域名：
5.主办单位：
6.协办单位：
7.投资总额：人民币100万元。
8.投资形式：现金、实物及各种服务功能。
(详见协议书)
9.投资比例：由各参加单位商定。
四、主要任务
1999年的主要任务如下：
4月上旬，配合中关村电脑节，试验性拍卖少量电脑类产品;
8月中旬以后，开通每年365天，每天24小时连续运行的常规拍卖业务。
内容拓展：
说商业计划书(Business Plan)是创业融资的“敲门砖”。
作为众多创业企业成长企业进行融资的必备文件，其作用就如同预上市公司的招股说明书，是一份对融资公司或项目进行陈述和剖析，便于潜在投资人对投资对象进行全面了解和初步考察的文本文件。
近年来，创业融资的程序日益规范，作为投资公司进行项目审批的正式文件之一，制作商业计划书已经成为越来越多创业者的“必修课程”。
作为一份标准性的文件，商业计划书有着大同小异的架构。
但是，有的商业计划书却能迅速抓住投资人目光，而有的计划书却只能以进入“回收站”作为使命的终结。
客观的说，项目自身素质是最关键最核心的原因，但是，一个完美的、专业的表现形式也同样重要，“酒香不怕巷子深”的逻辑在竞争激烈的现代商业运转中并不适用。
一份成功的商业计划书涵盖了潜在投资人对于融资项目所需了解的绝大信息，并且对于其中投资方通常关注的要点进行重点陈述分析。
这样的商业计划书可以大大减少投资者在进入尽职调查之前的工作量，便于双方迅速进入后期实质运作。
不同的融资项目，由于项目性质不同、项目所处阶段不同等各种因素，投资人关注点会有所侧重。
一般而言，项目的市场、产品、管理团队、风险、项目价值等方面是投资人评审项目的要点。
在下文中，笔者主要针对一份完善商业计划书必需的重点和创业人员在商业计划书写作中经常出现的问题进行针对性的说明：
执行摘要
这一部分是投资人最先阅读的部分，却是在商业计划书写作中最后完成的部分，是对整个商业计划书精华的浓缩，旨在引起投资人的兴趣，有进一步探究项目详细的渴望。
执行摘要的长度通常以2-3页为宜，内容力求精练有力，重点阐明公司的投资亮点，尤其是相对于竞争对手的抢眼之处。
一般，净现金流入、广泛的客户基础、市场快速增长的机会、背景丰厚的团队都是可能引起投资人兴趣的亮点。
产品和服务介绍
此部分主要是对公司现有产品和服务的性能、技术特点、典型客户、盈利能力等的陈述，以及未来产品研发计划的介绍。
在我们接触到的众多商业计划书中最常见的毛病就是对于产品技术的介绍过于专业和生僻，占用了过多的篇幅。
在大多数情况下，商业计划书的执笔者就是创业者本身，他们大多是技术出身，对于自有产品和技术有着一种自然而然的自豪和亲近，所以经常进入“情不自禁”和“滔滔不绝”的情绪之中。
而另一方面，投资人本质上是极为看重收益和回报的商人，而且他们多是经济或金融背景，对于技术方面的专业介绍也不是特别在行。
他们更加认同市场对于公司产品的反映。
所以，建议在产品和服务部分只需讲清楚公司的产品体系，向投资人展示公司产品线的完整和可持续发展，而将更多的笔墨放置在产品的盈利能力、典型客户、同类产品比较等内容的介绍上。
市场与竞争分析
与其他融资方式不同，风险投资者的超额收益更多来源于未来的增长。
所以，投资者对于项目所处的市场的未来发展非常重视。
在市场竞争部分，我们重点分析市场整体发展趋势、细分市场的容量、未来增长估计、主要的影响因素等。
竞争分析主要包括主要竞争对手的优劣势分析和自身的KSF分析等内容。
对于市场容量的估算、未来增长的预测的数据最好是来源于中立第三方的调查或研究报告，避免自行估计。
对于特殊市场，在预估时则力求保持客观中肯的态度，免有“自吹自擂”之嫌，令人不能信服。
战略规划与实施计划
拥有了优质的产品和良好的市场机遇，还需要一个切实可行的实施计划来配合，才能保证最后的成功。
在这一部分内容中，我们要着力举证为了实现战略目标而在人员团队、资金、资源、渠道、合作各方面的配置。
制定的实施计划要与计划书中其他章节保持一致性。
例如，产品计划与产品服务中的未来研发一致，资金配置与资金使用计划一致，人员配置与人力资源规划一致等。
管理团队介绍
美商中经合的总裁刘宇环先生曾经说过：“就象做房地产位置是最重要的一样，做VC的三个要素就是：peo
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