电商平台英语介绍范文 第一篇
A number of employees clearly suffer from a lack of motivation as a result of dissatisfaction in one or more areas of their work. The key findings are outlined below:
Staff feel undervalued by the company, both on a financial and a personal level. It is generally felt that the companyˇs competitors offer higher levels of remuneration. The perception that the managers are unappreciative of staff efforts is particularly noticeable in the Sales Department.
Certain employees feel under-challenged. The company is clearly not exploiting its human resources.
There appears to be a breakdown of communication in the Production Department. The confusion and resultant ill-feeling towards managers has the potential to disrupt the production cycles.
Recommendations
We strongly recommend the following measures:
An evaluation of job profiles throughout the company to assess whether skills could be utilised more efficiently
A review of the current salary structure involving the comparison with similar organisations
It is also essential to investigate and take action regarding the communication in the Production and Sales Department.
电商平台英语介绍范文 第二篇
英语邀请函范文：
Dear Mr. Harris,
Mr. Mark Morgan and I are planning a small dinner in honor of John Smith, Executive Vice-president and Chief Technology Officer of the American Auto Company. The dinner will be held at the Hilton Hotel, Detroit, beginning at . on Wednesday, January 15, and dress will be informal business wear.
We hope that you will be able to join us in this opportunity to meet the senior executive of the American Auto Company.
We look forward to seeing you on Wednesday, January 15.
Yours sincerely,
Robert Miles
Chief Executive Officer
接受宴会邀请：
Dear Mr. Miles,
I am very pleased to accept your kind invitation to the dinner party in honor of John Smith, Executive Vice-president and Chief Technology Officer of the American Auto Company. It will be a great honor to meet the senior executive of one of the largest companies in our country.
Thank you very much for the invitation, and I am looking forward to seeing you in Detroit next Wednesday.
Yours sincerely,
Richard Harris
Managing Director
谢绝宴会邀请：
Dear Mr. Stevens,
Thank you very much for your kind invitation to the party celebrating the 24th anniversary of your company. Please accept my hearty congratulations on this remarkable occasion. We are very pleased that you have achieved great success in your sales during the past decades.
Unfortunately, my schedule in February will not allow me to attend this significant celebration. Urgent matters that cannot be rescheduled make it necessary for me to be in Berlin at that time. I certainly hope you understand the reasons preventing my attendance.
Thank you for the invitation again. I’m looking forward to the long-term smooth and close cooperation between our two corporations.
Yours sincerely,
William Peters
Managing Director
电商平台英语介绍范文 第三篇
Thank you for your letter of 25th September.
As one of the largest dealers of garments, we are interested in ladies? dresses of all descriptions. We would be grateful if you would give us quotations per dozen of . Vancouver for those items as listed on the separate sheet. In the meantime, we would like you to send us samples of the various materials of which the dresses are made.
We are given to understand that you are a state-owned enterprise and we have confidence in the quality of Chinese products. If your prices are moderate, we believe there is a promising market for the above-mentioned articles in our area.
We look forward to hearing from you soon.
谢谢你们九月二十五日的来信。
我们是服装大贸易商，我们想购买各种规格的连衣裙。若能按附页所示品种报每打.温哥华价，我们当不胜感激。同时请将各种连衣裙的布样寄给我们。
我们得知你们是一家国营企业，我们对中国产品的质量很有信心。如你方价格适中，我们相信上述商品在我们地区会有很好的市场。
盼早复。
电商平台英语介绍范文 第四篇
Many years ago, when the online business first became popular among the public. The manufacturers tried to make some slogans so as to catch more customers. Then the day of November 11th was named the single day, and they gave great discount. Today, it has become a shopping day.
There is no doubt that e-commerce is the future. With more young people rely on the Internet, they get used to purchase online. Looked at the past five years, November 11th gala has been famous around the world for the great profit gained on that day. According to the report, the total income of e-commerce on this gala surpasses the rest days of the year! What a surprise data.
The businessmen sense the great market potential and they advocate people to make purchase on that single day, because there is great discount. If they miss it, they will be regretful. With the successful marketing strategy, all the people are so crazy about this gala. No one can resist the temptation, because there is always something they want.
商人嗅到了巨大的市场潜力，他们提倡人们在这一天进行购物，因为有很大的折扣，如果错过了，一定会后悔的。随着市场营销策略的成功，所有人都喜欢这个盛典。没有人能抵挡诱惑，因为永远都有他们想要的东西。
电商平台英语介绍范文 第五篇
Nowadays, with the rapid development of information technology, internet and electronic commerce have been very popular in our daily lives. For example, it is fashionable for youngsters to purchase daily essentials, such as books, clothes, electrical equipment, on some famous website, like
Taobao, EBay and Alibaba, through many courier companies. As we all known, online shopping has many advantages. Firstly, online shopping is more convenient than traditional means. We can find a shop with so many goods that we may favor, while all these just need clicking our mouse and typing-in the key word of what we want to find. And it also saves our a great some of time. Secondly, more choices than real store are another attraction to customers. Online shopping can provide mass
information about products which can be suit for customers needs, tastes, and preferences. Thirdly, as without traditional warehouses and retail shops, online shopping has can make us gain lower costs and prices. However, in spite of its advantages, we cant turn a blind eye to its disadvantages. Obviously, quality problem is its first disadvantage. Customers always buy fake commodities which are not described as online shops. In addition, its troublesome and annoying for us to make a change when they are not satisfied with what we bought online. The second disadvantage is security issues. When we shop online, we need pay for the commodities by electronic payments, but hackers can invade our computers and steal our information, this is not safe for online shopping.
电商平台英语介绍范文 第六篇
In the 1960s a family vacation in the United States usually meant loading the kids into the station wagon and driving off down the highway toward a tourist destination. And when weary vacationers needed to rest for the night, they often looked for the familiar green signs with “Holiday Inn” written in script and a colorful star for emphasis. All across the United States, this sign welcomed travelers to Holliday Inn hotels with promises of quality, comfort, and value.
By 1968 Holiday Inn was so well known in the United States that it began opening franchises in Europe. In 1973 the company opened its first Asian hotel in Japan, and in 1984 it became the first hotel to open for business in China. For 25 years Holiday Inn enjoyed great success in the European and Asian markets, opening 600 hotels and earning a reputation as upscale , professional, and well run.
However, in the 1980s Holiday Inn’s fortunes were beginning to fade in the United States. Many of the franchises were outdated and substandard . Family vacationers were being replaced by business travelers as the hotel industry’s bread and butter , and aggressive competitors with superior marketing strategies were targeting this growing segment . In addition, overbuilding had set off a wave of price discounting . As a result, both Holiday Inn’s share of the lodging market and its image took a nosedive .
But in the 1990s this icon of the . highway was brought back to life after being purchased by Bass PLC, a British conglomerate. Bass moved quickly to make Holiday Inn Worldwide the leading hotel chain, not just in the United States but around the globe. In the United States, Holiday Inn pursued a strategy that segmented the market into different types of travelers and created a unique type of lodging for each group. Under names like Holiday Inn Express, Holiday Inn Select, Sunspree Resorts, and Crowne Plaza, the company offered different accommodations and amenities at different prices to suit the diverse needs of business and leisure travelers. Combined with a campaign to bring all of the franchises back up to a high standard of quality, the strategy quickly began to pay off.
Even so, the top brass at Holiday Inn Worldwide knows that the greatest growth potential is not in the saturated . market but in the evolving markets of Europe, Asia, and Latin America. With increasing tourism and business development in these regions, the demand for comfortable, consistent, and affordable accommodations is booming . Holiday Inn needs a strategy for tapping this vast potential. Would the strategies that fueled Holiday Inn’s turnaround in the United States bring similar results internationally? Large-scale construction of new hotels will play a major role, so what kinds of hotels should they be? How can the company best meet the needs of a wide variety of international travelers? Should Holiday Inn expand through franchises or by opening company-owned hotels? Should the same type of promotion be used for the entire global market or should it be localized to each geographic area? These are questions that Raymond Lewis faces daily as vice president of marketing. If you were Lewis, how would you answer them?
Meeting Business Challenges at Holiday Inn Worldwide
Part of Raymond Lewis’s job is to monitor and predict changes in the ever-evolving global market . Among the trends he has observed is the increasing similarity between the needs and desires expressed by consumers and businesses around the world in certain product categories such as lodging. On the other hand, Lewis knows that various countries and cultures approach purchases differently, and that people of various cultures respond differently to product promotion . His challenge, then, is to figure out how to satisfy both the similar and the diverse needs of each new market.
Lewis also knows that all travelers, regardless of where they are from or where they are going, share many of the same desires, fears, and expectations when they are traveling. They may not speak the same language or live the same lives while at home, but when they’re on the road, all travelers are (1) away from home and out of their personal comfort zones, (2) in different and often unfamiliar surroundings, and (3) subject to the same hassles and hardships. Therefore, Holiday Inn focuses on delivering a consistent product around the world. This way, whether the hotel is in South Korea, India, Buenos Aires , or Israel, travelers know that they will always receive a comfortable room at a fair price.
In addition, the strategy of segmenting the market by types of travelers that proved so successful in the United States also works abroad, but in a different way. Segmentation in the hotel industry is a relatively new concept in Europe, and in Asia it is virtually nonexistent. This is largely because in many of the developing nations of Asia, travel has only recently become an option for the majority of people. As a result, not every type of Holiday Inn hotel will be successful in every country. The company must know each market very well before it decides which type of hotel to open. Does the area draw mainly tourists or business travelers? How long do visitors usually stay? Do people from surrounding areas travel often? What types of accommodations do competitors offer in the area? By knowing the answers to questions like these, Holiday Inn is able to decide which type of hotel will best serve the needs of travelers to the area. For example, the company opened a SunSpree Resort in Arequipa, Peru, close to Machu Pichu, a popular international tourist destination. Holiday Inn’s management team feels that Sunspree has a great chance for success in this location because the hotel caters to tourists.
In the same way, Holiday Inn management expects a mix of business and leisure travelers to visit Seoul, South Korea. Therefore, the new Holiday Inn Seoul appeals to a broad range of travelers by offering a business center, banquet facilities , four restaurants, a fitness center , and a gift shop.
Just as in its early days of expansion in the United States, Holiday Inn is accomplishing its international expansion through a mix of wholly owned facilities and franchises, depending on the availability of resources and potential for profit in each local market. Although franchising agreements place less risk on Holiday Inn Worldwide, they also require the company to give up more control than it would by opening wholly owned facilities. However, franchises must adhere to strict quality standards if they intend to operate under Holiday Inn’s famous name.
Lewis and his team also recognize that even though travelers have similar expectations for the quality and value they get in a hotel, sometimes they like to stay in places that don’t feel like hotel chains. Therefore, the company has opened hotels in Europe, Australia, and South Africa that have a style and character unique to their locations. In this way, Holiday Inn is able to tailor its global product to local markets.
Nonetheless, Holiday Inn’s promotion strategy is decidedly global, regardless of which markets it enters. Lewis bases the strategy on two themes: “Welcome” and “Stay with somebody you know.” Although the ad copy is translated when necessary, even the visual format is the same from country to country. Of course, cultural differences must be accommodated from time to time. For example, travelers in Britain preferred an ad that focused on a friendly doorman, whereas . and German travelers preferred a more sentimental ad showing a businesswoman receiving a fax of a drawing from her child.
The inspiration for this global strategy came to Lewis, not surprisingly, while he was traveling. When boarding a plane at Dulles Airport outside of Washington, ., he passed a group of Russian teenagers gathered around a guitar player singing “Puff the Magic Dragon,” a folk song that was popular in the United States a few decades ago. This connection between cultures helped convince Lewis that the world’s people were alike in many ways, particularly in the field of pleasure and business travel.
It remains to be seen how successful Holiday Inn’s global strategy will be in the long run . The company is off to a flying start. However, competitors such as Marriott and Choice Hotels are moving quickly to make sure Holiday Inn doesn’t outpace them in the hot new global markets. But one thing is sure, Lewis and the rest of the management team are not content with Holiday Inn being a leading hotel chain in the United States. They want Holiday Inn to be the leader around the world.
电商平台英语介绍范文 第七篇
Thanks for seeing me off at the airport. I really appreciate it. No problem, it's my pleasure. I am glad you had a chance to visit our headquarters, and hope you can come back soon. We should be back in about three months. We'll have another corporate meeting next quarter. Will you be in the area at that time? I should be.... Remember to let me know when your flight is coming in when you come. I'll come and pick you up at the airport. You're too kind.
Here we are at the terminal, what airline are you flying with? Um...Let me look at the ticket. Oh, that's right, China Air. China Air is in terminal B, this is the international terminal, so all you have to do is walk straight through those doors and turn to your left, you should be able to see the check-in counter. Thanks again for all your help. If you're ever in the Michigan area, be sure to look me up. Yes. Let's keep in touch
您来机场送机，我感激不尽。不客气。我很高兴您有机会来拜访我们总部，希望不久以后您能再来。我们大概三个月后会回来。下一季度我们还有一个公司会议。那时候您会在公司吗？我应该在公司。您来时请务必让我知道您的航班时间。我将在机场接机。您太客气了。我们到航站楼了。您是坐哪家航空公司的航班？嗯，我看一下机票。是中国航空。中国航空在B号航站楼。这是一个国际航站楼，所以您需要一直走至穿过那边的门，然后向左转。到时您就能看见登机台。再次感谢您的全部帮助！ 如果您去密歇根，请务必来找我。好的，保持联系。
